A RatedUpdated January 2026

Farmers Insurance Review

Farmers Insurance combines a strong local agent network with customizable coverage options and unique programs like their New Car Pledge.

Our Rating
3.8
1928
Founded
48
States Served
3.8%
Market Share
A
AM Best Rating

Overview

Farmers Insurance was founded in 1928 in Los Angeles and has grown to become one of the largest insurers in the country. Known for their 'We know a thing or two, because we've seen a thing or two' advertising, Farmers emphasizes their experience and local agent expertise. They offer comprehensive personal and business insurance products.

Pros

  • Strong local agent network
  • Signal telematics rewards safe driving
  • Good coverage customization options
  • New car pledge for new vehicles
  • Strong in Western states

Cons

  • Rates often higher than average
  • Digital tools not as advanced as competitors
  • Customer satisfaction scores are average
  • Availability varies by state

Average Rates

Average Auto Premium
$1,812/year
$151/month
Average Home Premium
$1,978/year
$165/month

* Rates are national averages and vary by location, driver profile, and coverage level

Ratings & Scores

Customer Satisfaction
3.8
Claims Handling
3.7

Available Discounts

Multi-policySignal (telematics)Good driverGood studentDefensive drivingNew carMulti-vehicleLoyalty

Frequently Asked Questions

Is Farmers Insurance expensive?

Farmers tends to have higher average rates than some competitors, but their strong agent network and customizable coverage options may provide value for drivers who prefer personalized service.

What is Farmers Signal program?

Signal is Farmers' telematics program that tracks driving behavior through a mobile app. Safe driving can earn discounts on your premium, and you get feedback to help improve your driving habits.

What is Farmers New Car Pledge?

The New Car Pledge means if you total your new car within the first 2 years or 24,000 miles, Farmers will replace it with the same make and model, not just pay the depreciated value.

Does Farmers have local agents?

Yes, Farmers has a strong network of exclusive agents across the country. These local agents can provide personalized service and help customize your coverage to fit your needs.

What discounts does Farmers offer?

Farmers offers discounts for bundling policies, safe driving, good students, new vehicles, anti-theft devices, defensive driving courses, and more. Their Signal telematics program can also provide additional savings.

Get a Quote from Farmers

Compare Farmers rates with other top insurers. Get free quotes in minutes.

Get Free Quotes